How to make me back your Kickstarter project instead of buying from Amazon

For backers, the decision to back a crowdfunded project on Kickstarter instead of seeking a substitute product on Amazon boils down to two drivers. There isn’t a trade-off between these two desires, although the two desires compensate and complement the other. A project creator should strive to fulfill both desires. Backers’ satisfaction would increase and,…

To change or not to change: modifying the core product mid-campaign

I have backed a number of campaigns on Kickstarter in which backers seem to drive the product decisions instead of the project creator. Backer’s involvement in crowdfunded projects is part of the excitement of crowdfunding. Typical activities completed by backers include: editing documentation, such as boardgame rule books; translating documentation, such as instruction manuals; offering…