How to make me back your Kickstarter project instead of buying from Amazon

For backers, the decision to back a crowdfunded project on Kickstarter instead of seeking a substitute product on Amazon boils down to two drivers. There isn’t a trade-off between these two desires, although the two desires compensate and complement the other. A project creator should strive to fulfill both desires. Backers’ satisfaction would increase and,…

The importance of post campaign communication

Campaigners receive a lot of guidance on their communication strategy for pre- and during the crowdfunding campaign. How to evolve and maintain the post campaign communication strategy should be of equal importance. At a high-level, the importance and use of communication at each stage of the campaign boils down to: Pre-campaign –  to build your…