How to make me back your Kickstarter project instead of buying from Amazon

For backers, the decision to back a crowdfunded project on Kickstarter instead of seeking a substitute product on Amazon boils down to two drivers. There isn’t a trade-off between these two desires, although the two desires compensate and complement the other. A project creator should strive to fulfill both desires. Backers’ satisfaction would increase and,…

To change or not to change: modifying the core product mid-campaign

I have backed a number of campaigns on Kickstarter in which backers seem to drive the product decisions instead of the project creator. Backer’s involvement in crowdfunded projects is part of the excitement of crowdfunding. Typical activities completed by backers include: editing documentation, such as boardgame rule books; translating documentation, such as instruction manuals; offering…

The importance of post campaign communication

Campaigners receive a lot of guidance on their communication strategy for pre- and during the crowdfunding campaign. How to evolve and maintain the post campaign communication strategy should be of equal importance. At a high-level, the importance and use of communication at each stage of the campaign boils down to: Pre-campaign –  to build your…